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Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts


Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974
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Citation

, C. (1974a, November 10). Qualitative research on access systems . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-access-systems-


Research reports

Qualitative research on Grillocin deodorant

The objectives of this research cover 3 broad areas:1. Examination of the basic concept ofthe G factor product; 2. Examination of the alternative consumerpropositions/executions amongst theappropriate target groups;3 . Examination of the actual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant


Research reports

Qualitative research on products concepts for Falcon male deodorant

Following Falcon Hairspray for men, Beechams wish tolaunch Falcon anti-transpirant deodorant. The brand isdesigned to aim at the middle of the market, selling atstandard prices, and to be sold in supermarkets, etc. The research was required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 30, 1974
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Citation

, C. (1974a, July 30). Qualitative research on products concepts for Falcon male deodorant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-products-concepts-for-falcon-male-deodorant


Research reports

Qualitative research into the potential for an aerosol fabric deodorant

Ciba-Geigy Ltd. is currently exploring the possibledevelopment of an aerosol fabric deodorant. Thisproduct has three main areas of application:1. For use on infrequently cleaned clothes suchas men's suits and other outdoor clothes. The product could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Qualitative research into the potential for an aerosol fabric deodorant . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-potential-for-an-aerosol-fabric-deodorant-


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie